Our process

The Intelligent Marketing Process - proven to deliver

Designed to deliver results for ambitious businesses, ie follows a process proven to turn your marketing into a solid return for your business.   

We take an in-depth look at your company, your customers and your audience so we can develop a strategy and marketing collateral that help you reach your goals.

Drawing on your knowledge, the intelligence we gather and our creativity, we implement solutions that deliver results.

Free consultation

Understanding your objectives

It all starts with a conversation. We'll arrange a meeting to get to grips with your objectives and agree the best way to meet your goals.

Market knowledge and intelligence

Internal intelligence

We'll build a detailed picture from your point of view of your business, your market, your customers, your services and the key benefits you offer.

Competitor intelligence

We'll profile your competitors to assess your market position and identify differences and similarities between your offerings. This can include a secret shopper service and price analysis.

Web intelligence

We'll identify opportunities for generating more leads online and assess your expected return on investment. Our online research informs how we approach your web development.

Customer intelligence

We'll find out what your clients think about your company, your services and your products to see where you excel and where you can improve. We'll also find out what needs your clients have now and may have in the future.

Our findings

We'll share what we've learnt as a presentation that informs the next steps.

Strategy and planning

Strategy

We'll identify your greatest opportunities to increase sales with the resources and funds available.

Plan

We'll produce a plan - including the tools and channels to use, an estimated marketing budget and timelines.

Brand identity and design

Brand review

We'll review your brand and make sure your company is presented in a way that's consistent with your marketing brief and strategy.

Key messaging

We'll work with you to agree the key features and benefits you provide and make them obvious to your customers and prospects.

Design look & feel

We'll agree a design approach that supports your brand identity and visually reinforces your key messages.

Core marketing tools

Website

Create a website to become the central hub of all your communications.

Corporate literature

Demonstrate why customers should use your business by building credibility and outlining value.

Sales literature

Share collateral that supports your sales process and promotes key services.

Sales presentation

Present to potential clients, answering their core needs in a concise and engaging way.

Templates

Produce all your sales and support documentation quickly, easily and on brand.

Brand guidelines

Take control of your brand wherever it's presented with clear, consistent guidelines.

Results

Report

We'll report on the performance of each of your marketing tools so you can see how effective they are at reaching your goals.

React

We'll use the information in your report to identify what works best for your business and adjust your approach to make the most of new opportunities.

At every level it was it was a joy working with ie, and I really felt like it was a shared success. We launched the toolkit to three different audiences; our internal staff, our partners in the project, and finally we did to an external launch, and received excellent feedback from all three.

Clare Birch
Service Manager for Transitions and Resilience at 1625IP

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