Building brand recognition on Facebook

From launching a new app, to building brand recognition, ie plans, implements, and manages social media campaigns that help businesses achieve their marketing goals.

Facebook – a popular option for B2C marketing

With the highest number of active users, Facebook is the world’s number one social media platform. It has about 3 billion monthly users worldwide, and just over 55% of the UK population use it on a regular basis, making it a very popular choice for reaching and speaking to existing and potential customers.

Know your audience and stay on-brand

Having worked with Wessex Joinery for many years the ie team has a thorough understanding of the business, its customers, and the fabulous work that they do. We created their brand style and developed their messaging, which allows us to create and curate interesting, relevant content that is on-brand and will appeal to their audience(s).

Raising profile on Facebook

Facebook is used as part of Wessex Joinery’s social Media marketing mix and we regularly post organic content. We also recently launched a sponsored campaign to raise profile, and build greater awareness of the business using boosted posts on Facebook.

The campaign has been set up to target individuals of a certain profile, in selected geographic areas. In just 24 hours we reached an additional 1,500 people and generated 55 click throughs to the Wessex Joinery website! The campaign will be running for the next few weeks, and we will report on the outcome in due course.

View the work carried out for Wessex Joinery in our portfolio.

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