Referral campaign – Bluline Health

Bluline is a healthcare scheme for serving police officers, police staff, and their families. ie has worked with Bluline Health since its relaunch in 2017. We created the organisation’s logo, as well as developing their digital and print based collateral, applying a consistent brand look and feel throughout.

Expanding Bluline’s services across the UK

Previously membership of Bluline Health was limited to a few select forces in the UK. Now, as part of a serious expansion programme, they have opened membership up to police officers and police staff from any force in the UK. ie helped Bluline Health roll out a nation-wide referral scheme to encourage existing members to introduce friends and colleagues to the scheme.

Making it easy to refer a colleague

Bluline Health scheme members truly value their membership and are likely to refer colleagues because of the benefits it offers. None the less, the organisation is offering a small incentive – a £25 gift voucher – to prompt them into taking action. Marketing collateral created to support the campaign, and make it easy to refer includes:

• a leaflet to give to current members
• a dedicated landing page on the website linking to an online referral form
• social media posts

The referral campaign has just been launched and results are being carefully monitored and reported to measure its impact. This is just one small element of a wider marketing strategy to support business growth which also includes a brand-new website to be launched in 2025. Watch this space!

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