Launching a new service at the FPS EXPO

Mabanaft Limited, who supply wholesale oil to the UK, exhibit every year at the FPS EXPO, an annual event for the oil distribution industry.

This year Mabanaft launched a new online account management system they wanted to promote at the expo. We designed their exhibition stand and collateral to make sure their new service was front and centre.

The Mabanaft stand featured an impressive back-lit image to draw attention and attract visitors to the stand. We then created a quiet area with a wall-mounted screen where the sales team could demonstrate their new account management system to customers.

When the sales team weren’t demonstrating, we created an animated presentation to play on the screen, so people could see what was on offer. We also featured feedback from customers in large print on the stand, providing proof of the benefits.

The end result was impressive and the Mabanaft team received a lot of positive feedback about their stand. More importantly the show was a success, gaining new sign-ups and new business leads for Mabanaft.

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