Advertising and increasing followers on LinkedIn

Social media is an essential ingredient of any successful marketing mix, and our team works with clients to plan and manage their social media to support marketing activity.

LinkedIn – the B2B social media marketing platform

Reaching decision makers can be a challenge in some sectors. As the Business to Business (B2B) platform, LinkedIn can help get your brand in front of business owners, managers, and decision makers. It can be used to, raise your company’s profile, build trust, and educate prospective clients/users about your business services.

We use LinkedIn as part of OneFifty’s social media marketing mix to help build brand awareness, communicate their exterior building cleaning services, and demonstrate their expertise.

Targeted advertising and growing followers on LinkedIn

In 2024 marketing on LinkedIn included a carefully targeted advertising campaign with prospects selected by job title, industry sector and location, and a push to  increase followers – both on one of the director’s personal profile pages and their company page. The results of our work were:

• Increasing personal profile connections from 1000 to 7,500
• A 10% month-on-month increase in followers for OneFifty’s company page from 150 to 1,350
• New followers to their company page in the last 90 days increased by 597.6% (30.4%)
• 15 direct enquiries (not counting ones that did not come directly through LinkedIn)

Connections have been built with many potential new prospects for future lead generation, including decision makers in relevant industry sectors. New followers now receive weekly updates covering projects that demonstrate OneFifty’s expertise in carrying out successful exterior building cleaning, helping them remain front of mind. View work we have done for OneFifty in our portfolio.

Need help with your social media marketing?

From launching a new app to building brand recognition and generating new business leads, we plan, implement, and manage social media campaigns that help businesses achieve their marketing goals.

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