Silvey Fleet BWOC

The intelligent approach

To launch this new venture, we ran a PR campaign emphasising Silvey Fleet and BWOC’s commitment to reducing carbon emissions in truck racing by supplying Renewable Diesel (HVO) for all events. This campaign successfully secured coverage in many major industry publications, both in print and online.

We collaborated closely with the event organisers to plan the logistics for the six UK and one international event across the year.

To create an engaging presence, we designed an inviting exhibition stand – one that could withstand the unpredictable UK weather. We also suggested an interactive ‘spin-to-win’ game to help engage with the BTRC visitors. Passers-by were invited to play by filling in a quick contact form which provided valuable data for future outreach for both companies.

In case of internet access issues due to poor signal we offered both digital and paper form options. This seamless process allowed potential clients to engage easily, helping us maximise lead generation.

We also designed and supplied sustainably sourced promotional items including:

• Eco-friendly cardboard sweet trucks
• Plastic-free handheld paper flags
• Canvas tote bags
• Recycled PET tyre gauge keyrings
• Air fresheners made from pulp from sustainable forests

The results

The eye-catching branded gazebo stand served as a hub for the team who greeted visitors, oversaw the spin-to-win and handed out branded giveaways. The real highlight was our 2-meter ‘spin-to-win’ attraction, which drew in the crowds and helped the companies generate hundreds of leads at each event. Every participant walked away happy with a prize in hand and the sweet trucks were undoubtedly everyone’s favourite.