Hookway

The starting point

Having built an excellent reputation for their work with schools, Hookway wanted to attract customers from different sectors and highlight the broad range of services they offered.

The intelligent approach

We started by spending time with Hookway to better understand how they work and identify the benefits of their services and why clients use them. We also researched the market, including key competitors, to see how to position the business to help attract enquiries from a broader range of sectors. We used what we learnt to develop a new brand, a new website and much improved marketing collateral.

The results

Rebranding gave Hookway a fresh new look and promoted the companies value proposition. Their new website with increased footprint resulted in double the traffic and double the time visitors spent on site. Overall page impressions quadrupled, with pages on the website being looked at four times more than their old website.

This successful business continues growing and developing and introducing new services as the market evolves.